The movement of videos certainly attracts more attention than a still image when we look at a feed on social networks.
Neuromarketing is a discipline that improves the efficiency and conversion of products through scientific study and the measurement of consumer behavior.
The Twitter marketing department in the United Kingdom has created an initiative called #BrandsTalkTwitter, which seeks to tell users how some of the most successful brands within the social network carry out their marketing strategy.
There are many consumers who believe that the McDonald’s logo is an abstract representation of chips immersed in ketchup, but in reality behind the design are powerful reasons that drink from psychology.
In which social network are the most satisfied users? Interestingly, on a platform that does not consider itself a social network: Pinterest.
LinkedIn has been experimenting with a new goal-based advertising system for several months.
Social networks are increasingly a fundamental part of our lives, so it is essential to
We review 11 fundamental points to create a solid, convincing and personality brand image, touching on key points such as humor, the logo, the naming process or the importance of storytelling.
For your marketing strategies to be effective, the ‘influencers’ no longer ‘work’.
After several meetings, the time has come to present your commercial proposal to the client. It is now when you have to translate the offer in writing.
Facebook is undoubtedly a window of opportunity for those who want to move a message or get a product to a large number of users.
These are the indicators that tell us what online marketing actions work and which ones do not.
Choose the right products that best suit customers and reflect the values of the company, fundamental aspects of merchandising.
If you thought that in the world of social networks you had already seen it, you are very wrong.
The costs of a campaign in Google AdWords vary according to the objective set, the keywords used, etc. Unlike conventional advertising, where we pay to show the ad based on different variables – audience, number of viewings… – in AdWords we only pay if the user clicks. But how does this system work?
Last year, Spanish companies invested 1,972 million euros in advertising in digital media, 13.5% more than the investment registered in 2017, as indicated in the Digital Media Advertising Investment Study that has been presented by the IAB Spain, the Association of advertising, marketing and digital communication in Spain and which has been developed in collaboration with the consultancy PwC.
Does the corporate information of your company not get hooked? We tell you how you can reverse this situation through a more attractive language.
“The problem for most businesses, when it comes to finding customers, is that they do not clearly differentiate themselves from their competitors, that is, they do not offer any differential added value, we live in a world with a very broad offer for the same product.”