Optimizing your blog for SEO may seem like a tedious task, but it is essential if you are looking to reach your audience and position yourself higher in Google.
If it is well done, Content Marketing works to attract traffic. So much so that, according to a report published by Oracle.com, this strategy is three times more effective than the SEM or paid search in search engines (mostly Google) in terms of leads or potential customers and ROI (Return on Investment).
Basically, when we speak of “digital presence” we are making a direct reference to the way in which a business or brand appears online.
We live in a time of accelerated increase of digital training meetings, in webinars, MOOCs, distance education… If you have not participated in any yet, it is very likely that you will do it soon.