For a marketing project to be successful, whatever the product it represents, there are five actions that you can develop.
A placebo is a substance or treatment that does not contain any active ingredient or rest in a physiological procedure, but still achieves a real effect.
Creativity is a complex process that requires the activation of several brain areas. So far it is not entirely clear whether creativity requires a specific neuronal architecture or not.
Creativity permeates everything and everyone. The final product of a good idea comes from the mind of someone who solves a problem and continues to stumble more than once.
“Art requires constant observation”.
“Everyone has an idea, but it’s really about executing the idea and attracting other people to help you with the idea.”
“As a pearl is formed and its layers grow, a rich iridescence begins to glow. The oyster has taken what was at first an irritation and intrusion and uses it to enrich its value. How can you coat or frame the changes in your life to harvest beauty, brilliance, and wisdom?”
“Cloud computing is often far more secure than traditional computing, because companies like Google and Amazon can attract and retain cyber-security personnel of a higher quality than many governmental agencies.”
“The internet is the first thing that humanity has built that humanity doesn’t understand, the largest experiment in anarchy that we have ever had.”
“We can only see a short distance ahead, but we can see plenty there that needs to be done.”
“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing. We’re nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.”
“The more we think about how to harness the technology revolution, the more we will examine ourselves and the underlying social models that these technologies embody and enable, and the more we will have an opportunity to shape the revolution in a manner that improves the state of the world.”