Much has been said about the role of psychology in advertising, but there are certain myths that Peter Pratt tries to clarify.
Being better people every day means constantly changing our behavior, of course these changes must occur in negative behaviors or actions that despite being good can even be better.
“Only on the Internet can a person be lonely and popular at the same time.”
“I tell my students, ‘When you get these jobs that you have been so brilliantly trained for, just remember that your real job is that if you are free, you need to free somebody else. If you have some power, then your job is to empower somebody else. This is not just a grab-bag candy game.”
“..the planet is just too small for these developing countries to repeat the economic growth in the same way that the rich countries have done it in the past. We don’t have enough natural resources, we don’t have enough atmosphere. Clearly, something has to change.”
Japanese culture. The concepts and social interactions between Senpais, Kohais and Senseis.
Develop exceptional people and teams who follow your company’s philosophy.
As the ex Senior Vicepresident of Toyota Motor Manufacturing stated within the Toyota Way Book:
For every human being, the assimilation of change in both professional an personal areas, is