Big Data

Extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions.

Japan Taxis use Facial Recognition to Segment Passenger Ads

Segmented advertising and facial recognition, together with Big Data, could have started a well-matched marriage. To find an example, we travel to Japan, where taxis already use this technological alliance.


What is Structured Data?

Data that the company owns is one of the most valuable assets available. Specifically, these data and the ability to generate useful business information for decision making is, in the end, the true value.

Multidimensional Databases

Multidimensional databases are generally used to create OLAP applications. They are made up of several tables of facts and dimensions. In this way, each dimension table contains a simple primary key that in turn composes the primary key of the fact table.

What is OLAP (Online Analytical Processing)?

OLAP is the acronym of Online Analytical Processing. It is a solution used in the field of the so-called business intelligence whose objective is to speed up the consultation of large amounts of data. It uses multidimensional structures (or OLAP cubes) that contain summarized data from large databases or Transactional Systems (OLTP).