11. ADVICE It is about accompanying the user at all times. “We seek to make
You have to be very blind not to observe that for a time now, nobody is selling a product or a service. Now what they sell “an experience”.
According to Javier Pastor, you do not always know what are the characteristics of your product or service that may be of most interest.
Knowing more about digital marketing and social networks is simple. There are thousands of prestigious events around the world, and in Spain, too.
Whether you need to find a place to hold a meeting with your clients, a good location to organize a team building with your colleagues, a large space to organize a presentation… as if what you want to celebrate is your birthday or organize a Party with your family and friends… you will need to find the right place to develop that unique moment.
Instagram launched this week the possibility that companies can sell directly in the application, allowing users to make payments by credit or debit card without leaving the application.
Facebook is going to carry out a reform of its rules of advertising use to prohibit companies from segmenting advertisements promoting a job or granting a credit, for example, only for men (or women), or just for users of a certain age or residence zip code.
The Baader-Meinhof Effect: the Explanation of Psychology to why Suddenly a Product or a Brand is Everywhere
A few years ago, a yellow jacket from Zara became viral, so much so that the media dedicated coverage and social networks talked about it to the point of satiety. On Facebook came to be a group of “victims.”
One of the issues that are being monitored and analyzed more in recent times is the impact that advertising messages have on children and their health.