Is the application of neuroscience to marketing. Neuromarketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements.

The Curious Reason why Coca-Cola Cans and Bottles are Red

You do not even need to see your logo, not even about a product. On the shelf of the supermarket or on the bar counter, a brief glance is enough to identify that this drink is, effectively, a Coca-Cola.


Neuromarketing and Ethics

Neuromarketing has been under media and scientific attack for ethical reasons for more than a decade. The hostility towards discipline has been based on the idea that neuromarketing is harmful to the person and science.