Is the application of neuroscience to marketing. Neuromarketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements.

What is Neuromarketing and How Does it Help you Sell Better

Neuromarketing is a discipline that improves the efficiency and conversion of products through scientific study and the measurement of consumer behavior.


Neuromarketing and Ethics

Neuromarketing has been under media and scientific attack for ethical reasons for more than a decade. The hostility towards discipline has been based on the idea that neuromarketing is harmful to the person and science.