Neuromarketing is a discipline that improves the efficiency and conversion of products through scientific study and the measurement of consumer behavior.
You do not even need to see your logo, not even about a product. On the shelf of the supermarket or on the bar counter, a brief glance is enough to identify that this drink is, effectively, a Coca-Cola.
There are small tricks to improve the number of sales taking advantage of the shortcuts in our mind.
Neuroscience has helped to understand much better how the brain of human beings works and how they process information, respond to it and establish mechanisms to relate to it and with others.
“If in the decision-making the emotional sphere has more influence than the rational one, in the case of the consumer of luxury we can assure it more firmly.”
Why did local phone numbers originally have seven digits? The answer is that in the early days of the local telephone service, the researchers found that the seven-digit numbers were about the time that most people could remember without forgetting or making mistakes.
Coffee is the fuel that makes us ‘relive’ each morning and the element that helps us not only to be awake but also to be active.
Marketing and the use of strategy are fundamental elements when selling a product.
A series of advances in neuroscience demolish the idea of the human being as an animal 100% rational and fully aware of its decisions.
Neuromarketing has been under media and scientific attack for ethical reasons for more than a decade. The hostility towards discipline has been based on the idea that neuromarketing is harmful to the person and science.
Measurement techniques in neuromarketing usually resort to more or less bulky devices that record changes in psychophysiological activity. However, there are a number of techniques that break with this scheme: the so-called Implicit Reaction Tests (IRT).
According to the author of Madame Bovary,
“It was the precision in the choice of words the distinguishing mark of a great writer.”
Neuromarketing makes a bold statement: neuroscience can predict consumer behavior. Is this true?
There are some techniques which incredibly will study your behaviour against purchasing, do not fear them…
Neuromarketing is the application of neuroscience techniques to marketing.