To sell, advertising is not enough anymore. Consumers want much more than knowing the advantages of a product: they want to know about the brand, its history, and above all how it can help them achieve their objectives before and after the purchase.
There is a new segment of consumers that is gaining attention from the big brands: the so-called Generation Z.
In the last 25 years, technology has dramatically changed the way in which businesses manage their operations and, above all, the relationship with customers.
Facebook wants to transcend borders and language barriers. Therefore, the social network has added the possibility of creating Dynamic Ads that are automatically translated according to the language preferences of the users and the region from which they are using Facebook.
In a competitive market, the flight of customers to competition is almost inevitable. But who said they can not recover with a good strategy?
On December 3, the EU finished with geoblocking in eCommerce. We tell you what it means and how it affects your online store.
Among the main trends that stand out in what will define online commerce throughout this year, are words such as smart consumer, smartcommerce or artificial intelligence applied to online stores.
A Russian startup called StartRocket wants to project advertisements in low Earth orbit, a practice that entails collision hazards with satellites, aesthetic problems and light pollution.
The best advice? Choose a different program than your competition. Remember that emotional loyalty offers better results at a lower cost.
After several meetings, the time has come to present your commercial proposal to the client. It is now when you have to translate the offer in writing.
From politics to business communication: why is communication strategic?
The future will be much more technological… and entertaining. So much that we could even go to work mounted on a roller coaster of virtual reality.
You have to design an action plan to get new customers.
If you want to improve and enrich the positioning of your website in search engines throughout this year, we will tell you which are the most important SEO trends of 2019 that you should not lose sight of.
The Amazon Dash buttons are small knobs with a button and Wi-Fi connection.