According to the IIC, there are three necessary steps to analyze the market to which a product is intended to be exported: first, segment it; second, determine the “target”; and third, evaluate the positioning of the product.
Identifying the best ice cream brands is a chimerical task, since it corresponds more to a subjective perception than to an objective data.
Reaching consumers is increasingly complicated. Understanding them means taking into account more and more elements and also the potential clients themselves have become more demanding than ever.
Social media is one of the main showcases that companies have to promote their products and services.
Since Facebook bought WhatsApp, a few years ago, one of the recurring rumors and one of the usual speculations has been when the ads would arrive to the messaging app.
Tik Tok is undoubtedly the revelation application of 2018. The evolution of Musical.ly has become a sensation for young people around the world, and has become a more downloaded app than Facebook, YouTube and Instagram.
Millennial generation has redefined the concept of Internet shopping, brand image and customer-company relationship
Marketing with influencers has become one of the great elements of fashion in recent times, the tool that has become the protagonist of the studies, recommendations and interests of those responsible for marketing.
Influencers have lived in an accelerated way the life cycle of the novelties that become a trend in marketing.
Influencers have become the last great obsession of brands and companies, which are betting on them repeatedly and are trying to use them as a way to reach consumers.
Today there are many companies that are dedicated to delivering marketing and communications solutions, but not all can be considered professional.
It is quite likely that one of the best examples to understand how things are sold and how too vague terms are used is in the perfumery industry.
The boom in data, personalization and all the new technologies that have appeared in recent years have changed how advertising is served.
What is it that makes an advertising campaign work? What is it that leads to an ad becoming viral, while the competition does not get consumers to receive the message in the same way?
The user life cycle of an application is far from being linear. The final goal of the mobile marketing team goes beyond simple conversion, focusing on maintaining user engagement.