The characteristics of communication based on mutual understanding.
There are many success stories, those that show that the human being can achieve many things if he proposes it.
Before talking about the different types of profitable businesses we must first formulate a brief concept to know a little more about the subject.
Discover the new professional profiles in Digital Marketing for 2019 and know some of the necessary requirements of each area, as well as the average salary in Spain. Which one is your favorite?
The success or failure of the growth strategy of a business can have many explanations. But there is a factor that, in most cases, defines the results: the so-called value proposition for the consumer (or CVP, by Consumer Value Proposition).
To sell, advertising is not enough anymore. Consumers want much more than knowing the advantages of a product: they want to know about the brand, its history, and above all how it can help them achieve their objectives before and after the purchase.
There is a new segment of consumers that is gaining attention from the big brands: the so-called Generation Z.
Her name is Mireia Badía, CEO and co-founder of Grow.ly, a crowdlending platform with which she has achieved, in just four years, more than 16 M euros of financing for Spanish SMEs.
Currently the countries with the most millionaires are the United States and China, but they are not the nations where the millionaire population will grow the most by 2023.
Bill Gates has made many investments throughout his life, but considers that the best has done in the last 20 years during his career as a philanthropist.
Have you ever thought about why you buy from one supplier and not from another?
Roberto Goizueta, former president of Coca Cola, lived in 1995 one of the worst moments of his career when he promoted the launch of a new sweeter Coke, which was a complete failure.
The social and technological revolution that we are experiencing at the moment due to the use of technology has transformed the way of attracting talent in organizations.
The European Union copyright law voted in September does not like Google at all. Both Google and other platforms, such as YouTube, have been campaigning against articles 11 and 13 of the new EU law since September.
The Council of Ministers held today has approved the “Google Rate” and the “Tobin Tax”, with which it is estimated that 2,000 million euros will be collected in taxes.