Neuromarketing makes a bold statement: neuroscience can predict consumer behavior. Is this true?
What does this branch of science study? How many fields of study are there?
We have tools, still quite unknown, that may be the starting point for an educational change.
A communication model that focuses on identifying and using thought models that influence a person’s behavior as a way to improve the quality and effectiveness of life.
“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.”
“It is important to view knowledge as sort of a semantic tree — make sure you understand the fundamental principles, ie the trunk and big branches, before you get into the leaves/details or there is nothing for them to hang on to.”
“AI winters were not due to imagination traps, but due to lack of imaginations. Imaginations bring order out of chaos. Deep learning with deep imagination is the road map to AI springs and AI autumns.”
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
“Writing is not a hobby. It’s the only way I get to shut up the demons in my head.”
“If you can’t impress them with your argument, impress them with your actions.”
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”.
“Many, many rules had begun to bend at the hand of nanotechnology, gene therapy, robotics, artificial intelligence. This produced a lot of good, and a lot of bad. This trade-off has always plagued us. When you make waves, you produce peaks and troughs.”
“Do not confuse location with direction. Location is where you are, direction is where you are going.”
“An aspiring writer should write one time and edit ten times.”