What is it that online stores have to take into account when it comes to reaching consumers? The list of tips and highlights that are valued among what ecommerce can do accumulates many points.
The average online shopping basket of an Apple user exceeds 290 euros.
The Christmas campaign is one of the highlights of the year in terms of consumption. For consumers, it is a time when practically spending does not matter.
Artificial Intelligence can benefit eCommerce in different ways. The basic thing about AI is that it is the machines that are responsible for doing certain tasks that help improve the results and productivity of eCommerce.
In recent times it has become clear that comments and opinions are becoming more and more important. Consumers are guided by what others say and take into account the opinions that other consumers have about products, services and brands.
“Many brands are missing opportunities to boost their growth through new platforms of commerce, because their marketing and sales teams do not have the proper structure.”
Buying online is becoming more common. In fact, it could be said that many of the elements that functioned as a barrier to access to electronic commerce have already been broken.
Indexing Semantic latent or semantic seo – Synonyms are those blamed from having you stuck in the latest results.
Content marketing is an area that requires great help, because it is a highly creative work that needs a lot of organization and inspiration.
It should be noted that SEO penalties are very helpful as they allow us to detect errors and solve them and, eventually, improve search results and have a successful business.
A broken link is one that links us to a URL that is no longer available. It can be an internal or external problem, and every time a person clicks on it he will only find a 404 error.
The global e-Commerce giant is still looking for ways to expand its services and, in this case, once again leaving the borders of the online retail sector.
For buyers, the last mile is still one of the most crucial phases in the online shopping process.
When highlighting the main weaknesses for the expansion of e-Commerce, both users and experts highlight issues such as security, the variety of means of payment and, mainly, delivery options.
Concepts such as sustainability or circular economy have been introduced in the usual vocabulary of companies in recent times.
For all businesses within the e-commerce environment, the seasonality of their sales is a problem when it comes to balancing their accounts and properly managing their stock.
Currently, one of the most important challenges facing market research in the context of technological reality is the integration of data and information on the behavior of consumers on the web and through the use of mobile devices.
“Fashion Window is an option to make purchases with mobile phones in physical stores, although they are closed, from the window itself.”