In 2017, YouTube introduced «Super Chats«, a tool that allows users to donate money to their favorite creators during live shows. In exchange for this donation, YouTube places the user’s comment at the top of the page, making it remain more or less time depending on the amount of money contributed.
YouTube has just made Super Chats available in 19 new countries.
This function seeks to give users more visibility while benefiting creators economically. The problem is that until now Super Chats were only available in 40 countries. However, the platform has expanded this function to 19 other nationalities, giving way to emerging markets such as Latin America.
Specifically, the 19 countries included are: Belarus, Bolivia, Bulgaria, Costa Rica, Cyprus, Czech Republic, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Luxembourg, Malta, Nicaragua, Panama, Paraguay, Romania, South Africa and Uruguay .
Of the 19 countries annexed to the Super Chats, 12 of them are Latin American, which shows YouTube’s attempts to improve its presence in this region. Especially after the rise of Spanish-speaking creators whose presence in the live shows, and especially in the gamers community, has become very strong.
In this sense, the extension of the Super Chats also represents YouTube’s commitment to improve its live video platform. This is due to the latent threat of streaming platforms that, like Twitch, already lead the market.
In addition, by offering more economic benefits, YouTube seeks to attract creators to prioritize their platform. Particularly, the social network seeks to attract the attention of gamers, who have proven to be one of the main markets of this year and have become the golden hen of large platforms.
For its part, YouTube also wanted to encourage the use of Super Chats by giving a monthly bonus of $ 2 for users of YouTube Premium. Apparently, the objective of the social network is to promote the development of this function so that it becomes a recurring element of live broadcasts.