The importance of social networks in the midst of this digital age has been demonstrated and this position has been pronounced for this year. According to the annual report “The Global State Of Digital in 2019”, prepared by We Are Social and Hootsuite, it is estimated that in the current 52% of the world’s population uses social networks.
The most used social network in Latin America is YouTube.
That is, that of a population of 7.7 billion people, more than half of this figure are users of Facebook, YouTube, Instagram, WhatsApp … among other social networks. These data once again highlight the indispensable social networks have become for communication between people and positioning a company, regardless of its size.
As always said: Knowledge is power. These data are just the tip of the iceberg to get a better interaction with the audience. To really achieve potential customers, it is necessary to investigate the statistics, and in this way to identify the opportunities that can make any brand grow.
When we refer to global figures, the most used social networks are, according to the report (which we update with the latest data presented):
- Facebook: 2,410 million
- YouTube: 1.9 billion
- WhatsApp: 1.5 billion
- FB Messenger: 1.3 billion
- WeChat: 1,083 million
- Instagram: 1,000 million
- Twitter: 326 million
- LinkedIn: 303 million
- Snapchat: 302 million
- Skype: 300 million
It is important to emphasize the figures that detail the use of social networks in Latin America, given that Spanish content occupies the fourth position in the entire world, thus representing a population of 20 countries and more than 600 million inhabitants.