The number of subscribers is vital for a «Youtuber», which is rewarded for its activity and can obtain special advantages and functions when using Youtube and even monetize its videos. However, the platform has announced changes in the way of viewing this information in real time.
“The rise or fall in real time of the number of subscribers has led to cases of online bullying among creators.”
Instead of knowing the exact number of subscribers (for example, 10,500,000) users can only see an approximate number, in this case, 10 million. This decision will substantially affect web analytics portals such as Social Blade, which continuously show the profit or loss of subscribers of the creators.
As reported by the YouTube product team, the reason for the change is “create more consistency everywhere,” as the number of subscribers “is extremely important for creators.” This display function is already available in other channels.
Although for ordinary mortals the exact number of subscribers on YouTube is irrelevant, for a creator it is a way of showing who wins or loses popularity when a drama occurs. In fact, pages like Social Blade have been using screenshots with the ups and downs of Youtubers subscribers such as Felix “PewDiePie” Kjellberg, James Charles, Tati Westbrook, Jeffree Star and Fortnite Turner player “Tfue” Tenney to question them.
The importance of the number of subscribers has also been seen in the fight between the creators James Charles and Tati Westbrook, which was followed worldwide, mainly focused on how many followers lost and each won. Charles and Westbrook even sat down to talk about it in Google Spaces, the second explained in a video. It has not been the only conflict derived from this war of followers: there have been cases of online bullying to creators who lost subscribers.
As confirmed by a Youtube spokesperson, those pages that are nurtured by their API services, which offer statistics and visualization data, will be affected by these changes. This includes Social Blade, which has announced on Twitter that “YouTube changes could affect our data visualization.”