If you’ve been noticing a greater presence of ads on Twitter for several days, quiet, you’re not crazy. This increase in the advertising load is part of a new experiment by the company that aims to determine how often users see ads in the application.
“The greater or lesser increase in advertising will depend on factors such as the user’s reaction level.”
The first to raise the alarm were a group of journalists who noticed certain changes in the application. Mind you, not everyone will be affected in the same way by the experiment: some will not even receive more publicity and others will do so to a greater or lesser degree depending on how the bombing of ads affects their use of the platform, a strategy They have also used Facebook and Instagram. Twitter already did something similar three years ago, rewarding its most active users with the elimination of advertising. In fact, there are still free ad accounts.
“We are always experimenting with ads, including aspects related to frequency or personalization of advertising,” Twitter said in a statement, which also encourages users to express their opinion about the test. The company, on the other hand, has not wanted to advance what the scope will be or how long the experiment will last.
Advertising is vital for Twitter. In fact, the great part of their income comes from advertisers, since, despite an increase in their daily activity, the number of monthly users has been decreasing since last year. However, the first quarter of 2019 yielded good figures for the company, which consolidated a figure of 330 million monthly users, 9 million more than in the last months of 2018. It seems that the company will try to extend this good run and give it another push to your income through advertising.