Line, the popular Japanese messaging app, has announced the launch of Stories on its platform.
“The feature is already available on several devices and is handled much like the Instagram or Snapchat stories.”
The next update of the app will include Stories in your timeline, or homepage, a space where users share content and make publications similar to that of a social network.
In addition, Sstas stories can be seen in the profile of users, where they will last for 24 hours.
In this sense, managers of the app have stated that “as publications are eliminated after 24 hours, users should not worry about publishing a lot of content or uploading less quality content on the homepage.”
The feature is already available on several devices and is handled much like the Instagram or Snapchat stories.
The integration of the Stories is an extremely effective strategy for Line, which recently incorporated ads on its homepage and with which it could receive more income for the attention provided by the Stories.
Coupled with this, it is possible that Line decides to follow the steps of Instagram and intersperse ads between Stories to earn more money from advertisers.
This tendency to include stories in technology platforms or social networks is not recent. Since Snapchat revolutionized the social media market with ephemeral content, all major technology companies have tried to launch content of this type.
The future of digital interaction as we know it seems to be defined by stories, which even Facebook has tried to merge with its traditional interface.
For Line, the incorporation of the stories is another step in its consolidation within a part of the Asian market, where the Japanese app has great influence.
Despite being very far from reaching the great messaging apps like WhatsApp or We Chat, Line has approximately 164 million users, being the most used messaging program in Japan, Thailand, Taiwan and Indonesia.