Tonight the Eurovision Festival is held, the most important televised musical event in the world, which will enjoy more than 200 million viewers and which, traditionally, also becomes the most talked about televised show on social networks, especially in countries like Spain.
“Facebook has created a specific augmented reality filter for Eurovision.”
That is why the platforms launch specific functions and tools so that the fans of the festival are launched to comment on the networks the look of the singers, bet on their favorites and, of course, perform all kinds of memes.
Twitter, traditionally, has created new hashflags specific to the festival this year, and this year was not going to be less. Writing #Eurovision will appear the logo of this year’s edition, which is celebrated in Tel Aviv, and will also do so if you write #DareToDream, this year’s slogan. By including # 12points in a message, however, a trophy icon will be displayed that will be delivered to the winner.
Twitter leads the conversation on social networks about the Eurovision festival year after year, but in this edition, for the first time, Facebook has wanted to join and has launched some specific elements that can be used already to prepare for the festival. In fact, according to the company, since March 15, more than 9 million Facebook interactions related to Eurovision have already been registered.
To join the conversation, Facebook has partnered this year with the European Broadcasting Union (EBU) to create an official Eurovision page on Facebook Watch from which a selection of exclusive videos can be accessed during the preparation of the event and during the same.
In total there are 16 videos, between 6 and 8 minutes long, which summarize the semifinals, Eurovisiva week moments, behind-the-scenes images, interviews with the artists …
In addition, Facebook has created an augmented reality filter that users can use to support their favorite country.
To use it, you simply need to access the Facebook camera and scroll to the Eurovision filter on the bottom panel. There you can choose the country you want, include a photograph next to a microphone and use the confetti effect designed for the occasion.