Facebook had been considering for several weeks the possibility of restricting the use of its live content broadcast platform, Facebook Live, to users who did not comply with the employment rules of the social network, something that had already been announced by Sheryl Sandberg, head of Operations of the company, as possibility in a letter published in the New Zealand Herald newspaper.
“Facebook will destine 7.500 million dollars to try to avoid that the manipulated contents go viral.”
The directive made the publication in the New Zealand newspaper to give explanations about the actions carried out by the company after the murder of 51 people in two mosques in Christchurch, an event that was broadcast on Facebook Live. Now the social network confirms the blocking of live broadcasts for those users who do not comply with the rules of use of the platform.
The measure has been announced in the context of what has come to be called the “Call of Christchurch”, an initiative promoted by the French government and signed yesterday in Paris that was born with the aim of engaging governments and large companies Internet to act jointly in the fight to eliminate content that promotes terrorism and hatred in social networks. The call has been signed by 26 countries. “We are going to prevent social networks from being used as tools by terrorists,” said French President Emmanuel Macron and New Zealand Prime Minister Jacinda Ardern during the presentation.
In this context, Facebook announced that it will begin adopting the measure to prohibit broadcasting live those who have shared illicit content, promoting terrorism or violence, on the platform. Until now, when a user shared violent content, it was removed and nothing else happened. If he did it several times, he could be warned and if he continued publishing this type of content, his account could be suspended.
From now on, there will not be so much permissiveness, since Facebook, when it withdraws a content -photography, video …- to a user for inciting hatred or terrorism, will also prevent the use of Facebook Live during a certain period of time. For example, after the first warning, the blockade will be maintained for 30 days.
If you continue publishing other illegal content, Facebook could close your account. According to the company, the blocking of certain functionalities will not remain solely in Facebook Live. For example, it will also prevent from the next few weeks that people who have shared violent content can create advertising campaigns on the platform.
Facebook has also indicated that it will allocate 7.5 billion dollars to investigate “more profoundly” new techniques to be able to identify images and videos edited or manipulated by users that can be shared in their social network or in others, with the aim of to avoid its diffusion. Try to avoid situations such as the spread of screenshots, captures, memes … of a live broadcast committed, as happened in the case of ChristChurch in New Zealand.