The ephemeral contents, those that disappear shortly after being published, usually 24 hours, have revolutionized the way of communicating in many social networks. Launched originally by Snapchat, Instagram’s success was such when copying them that many other platforms have joined: Facebook, WhatsApp and even YouTube.
“Spotify will call Storyline its own stream of ephemeral content.”
Now it’s Spotify, the music streaming application, which also considers launching its own Stories. The functionality would make it a tool, if possible, even more social. Not in vain is someone who already considers it a kind of social network, by agglutinating common elements with these platforms: you can create profiles, follow other users, send comments …
And soon, it is possible that Stories can also be published, contents that disappear shortly after being published. As confirmed by the company, in Spotify would not be called Stories, but it is given the name of Storyline, making the play on words with the name.
The new feature, which is currently only in the testing phase, would allow artists to share their own stories, with details of their concerts, their thoughts, their day to day … more closely with the rest of users.
Spotify already has a similar functionality, called “Behind the Lyrics”, but they are contents that are displayed in the form of pop up when the music is played and are not published by the artists themselves, but are obtained from a kind of database with information that is not always 100% updated.
However, Spotify’s Storyline provides a user experience similar to that offered by Instagram Stories, since the user can click on the different screens from one story to another, and horizontal lines at the top indicate how many stories remain to be seen.
In addition, the artists themselves or their communication teams will be able to publish these contents – if the function is officially launched definitively – which will earn interest, closeness and, above all, participation of users.
At the moment, the Spotify Storyline test is only being carried out in the mobile versions of Spotify for iOS and Android, not in the desktop version. It is being tested in different markets, but there is no official confirmation by the company about when it could be launched permanently.