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Color and Personality: How do they Relate?

For each individual, color and personality are two preferences or trends that are related; taste over certain colors often correlates with certain personality patterns. Learn about such an interesting link in human psychology.

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Although a large number of people think that colors are not related to feelings, opinions or behaviors, there are a few others who firmly believe in the relationship between color and personality. In fact, surely there are few people who choose a color that they dislike to dress or paint their living room.

Without going any further, almost all people claim to have one or more preferred colors. Now, if asked for the reason for this preference, very few would be able to explain it. Therefore, it seems that there is something inherent to the individual that maintains an idiosyncratic link with the preferences for one color or another. The field of study of the psychology of color is responsible for deepening it.

Color and personality: interindividual differences

Each person perceives colors in different ways and gives them different meanings. Not only functional differences in the perceptual-sensory system can suppose differences in the chromatic perception -more so if there are alterations such as color blindness-, but rather the life history of each person tends to associate different emotional tonalities to each perceived color.

Therefore, to try to deduce in this respect common rules and replicable observation between different people can be quite complex. This is even more complicated due to the following related facts:

The same color has different versions – some colder, others warmer – that can elicit different types of emotional reactions in the person, even when dealing with the same color.

Sometimes, there is a dissociation between values ​​and preferences. A person can choose a particular color for a context, while preferring a different color for another situation.

For example, the color black can be synonymous with class and elegance for some, while for others it is related to darkness and mourning.

«Leave me, let me immerse the soul in the colors; let me swallow the sunset and drink the rainbow».

-Khalil Gibran-

Study of the relationship between color and personality

In most cases, the color of the objects clearly influences the choice of people. However, there is not much scientific evidence to confirm this, since a large part of the conclusions of the research studies are derived from circumstantial evidence.

«Color must be thought, dreamed, imagined».

-Henri Matisse-

Thus, although there is no solid scientific scaffolding that validates the relationship between color and personality, there are some principles and phenomena accepted globally in the psychological field. For example, there is a certain consensus when affirming that a person’s preference colors reflect, to some extent, their psychophysical and cognitive state.

On the other hand, some professionals of psychology interested in this topic propose that, in general, it is not positive to avoid a color. On the contrary, they affirm that it is advisable to try to incorporate a bit of each color, since this would indicate a greater psycho-emotional balance.

Tell me your color and I will tell you your personality

Everything seems to indicate that most people usually resort to the choice of one color or another according to different aspects of their day to day, whether it is clothing, decoration or food, among other things. Therefore, it could be deduced that the regularities of the election of the different colors are the reflection of regularities of the personality and that there lies the union between both.

What color psychology has mentioned on occasion is that some drastic changes in the choice of one color or another depends on a person’s mood and vital dynamics.

On the other hand, it has been hypothesized that the change from one preferred color to another may respond to the need to resort to the new color as an aid for the development of new qualities to face the circumstances that have changed.

«Color is life, because a world without color appears to us as dead. Colors are the primordial ideas, the children of light».

-Johannes Itten-

The color of personality and personal traits

Finally, we present some personality attributes that psychology, over the years, has associated with specific colors:

  • Red. It suggests willpower, ambition and energy.
  • Blue. It delimits a tendency to maintain a fixed set of principles and values and the desire to live according to them.
  • Yellow. It could indicate a dreamy and perfectionist personality.
  • Green. It suggests a marked preference for security and recognition.
  • Orange. It can indicate the constant desire to interrelate and spend time with other people.
  • Black. It is related to strength of will and independence.
  • Brown. It suggests a taste for the simple life and for the formation of strong bonds of friendship.
  • White. People with this type of personality seek simplicity, openness and purity.
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