Instagram has announced that it will begin to take measures against misinformation regarding vaccines, just as Facebook did two months ago.
The algorithm of the social network of photographs will begin to give less importance to the publications that appear in the results of searching for hashtags that are constantly offering inaccurate information about vaccines… and if necessary, prevent access to them.
“Instagram follows the steps of Facebook in the fight for misinformation in content about vaccines.”
In fact, Instagram will block access to the hashtags designed to prevent users from getting vaccinated. For example, if the hashtag # vacuna1234 provides misinformation about the vaccines, it will be completely blocked.
How will Instagram catalog certain information as inaccurate? The platform will be guided by the recommendations of the World Health Organization, the Center for the Control of Diseases and similar organisms. When these catalog an information as wrong, Instagram will take into account the inaccuracy to show less that type of content.
In addition, Instagram will use Artificial Intelligence techniques to analyze the contents reported by users that may contain erroneous information and analyze the hashtags they include. When there are high percentages of inaccurate content under these hashtags, the tags will be blocked so that users can not access information through them.
Those information that have not been officially denied, but are suspected of containing erroneous information, may also see their scope diminished, as the company has indicated.
Instagram has also acknowledged that in the next few weeks it will include a pop-up ad that will appear when users search for information about vaccines. In it, a link will be added that will lead to conveniently verified information on the subject.
This measure is part of another action recently announced by Instagram: the improvement of its tool so that users can report content more easily, which will also be available in a few weeks.