The global online training platform Udemy presents its program for companies, called Udemy for business. It offers 100,000+ courses for employees to learn digital skills and soft skills.
Companies such as Adidas, Apple or Paypal already use it and, in Spain, Telefónica and Indra are two of the companies that have already hired Udemy for business, the online training program focused on technological skills and soft skills that officially arrived in our country. last Wednesday, April 10.
Udemy is a global online training platform dedicated to putting in contact those who offer a course – which he calls “instructors” – and the more than 30 million potential students. You can upload a course both horticulture and php programming.
In the case of the branch for companies, Udemy bets on a selection of 3,000 courses -of the more than 100,000 in 50 languages it hosts on its website- focused on improving digital training and soft skills of employees, as explained Llibert Argerich, Vice President of Marketing and spokesman for the company in Spain.
A model implemented in the business sector of several countries of Anglo-Saxon culture since 2013, “very successful”, and which now makes the leap to the Spanish-speaking market, both in Spain and Latin America.
“The skills gap is getting bigger and bigger and digitalisation – and the automation of the economic environment – is causing the acquisition of new skills to be necessary,” explains Argerich.
To do this, Udemy is committed to promoting that “the courses are as local as possible” and adapted to the different socioeconomic realities of each region. Yes, thanks to the condition of “vehicular language of Castilian”, there are “valid courses for both Spain and Mexico.”
What do companies and employees need?
This selection of 3,000 courses, divided into 75 categories, is made using the same algorithm that Udemy uses to determine the visualization of a course for a particular person on the web: the evaluation of the users (using a 5-star rating system), the comments on the course and the number of enrollments made.
In addition, the feedback provided by companies on the demand and consumption of the courses, completes the information used by Udemy to determine their training offer.
Finally, companies can add a collection of 200 courses in Spanish to their collection, also selected by the same triple criteria.
“In the end, we talk about supply and demand: if a company does not find a course, you can talk to our advisors to request it,” says Argerich. “We put you in touch with an expert in that particular field or, if that course does not exist, we look for an expert in the field.”
Something that is in line with what was exposed last February in the latest study on skills deficiencies developed by Udemy: up to 73% of Spanish workers considered that they suffer from a deficit of skills, while 60% said that lack has a direct impact on their employment.
In this sense, the report of 2018 Global trends in human capital prepared by Deloitte explained that the average duration of a skill is 5 years; but in engineering the outdatedness of an ability happens in a period of between 12 and 18 months.
Udemy boasts that “not only are we up to date with all technologies”, but those shortcomings can also be anticipated: Argerich states that 6 weeks before the launch of iOS 12, there were already courses focused on the operating system.
Training as a strategy to retain talent (and money)
Retaining talent is the pending issue for most of the companies on the planet: on average, replacing an employee has a cost of more than 20% of their salary, adding the economic aspect and the loss of experience, know-how and contacts that you can take with you the employee who leaves, according to some studies.
Companies can no longer negotiate (only) with attractive salaries; There are other aspects that also play an important role in retaining employees, such as time flexibility or the family reconciliation policies of a company.
To that is added training as a strategy to retain talent: in the same study carried out by Udemy, almost 50% of the participants said they would leave the company if it provides training in new skills.
Adding the reduction of costs with the increase of the productivity, the return of investment is of the 869% in 3 years, according to a report prepared by International Data Corporation (IDC) and which analyzed the incidence of training in Adidas, Apple and Paypal, in the US.
A good reason for a company to invest in training.