There are thousands of users who, instead of disbursing the high amount that Lego toys cost, opt for their Asian equivalent Lepin, a brand that uses the Aliexpress platform to market their fakes of the famous plastic dolls by pieces, also popular among adults and children. Collectors
Now, the Chinese company posted a message on its website to reveal that it is temporarily suspending the production of its block sets starting in May due to the request of the Chinese government and the Shanghai police. Chinese authorities raided the Lepin factory located in Shenzhen last week, after discovering that it was allegedly manufacturing fake Lego products. The raid was worth 30 million dollars in fake Legos and police arrested four people, as reported by the BBC.
According to a police statement, the toys would have been copied from the Lego plans, so more than 630,000 finished products were seized from the factory. Most of Lepin’s games, including his Star Wars series, which is highly popular in sales, are advertised on his website as “Lego compatible.”
The images published by the Chinese authorities after the raid showed products that looked almost identical to those produced by the Danish toy giant, and for the time being, the police investigation is still ongoing. Deepening in the differences of price, it is possible to give the example of which as of the afternoon of Saturday, the Web site of Lepin had its kit Star Wars Millennium Falcon by 313,30 dollars, whereas a Lego one is worth for 799,99 dollars .
Zhong Shikai, one of the police officers responsible for investigating the case, revealed to the state news agency Xinhua that there are big differences in terms of craftsmanship and quality when comparing both brands. Lego China and Asia Pacific VP Robin Smith said the products could pose a safety concern to consumers, Xinhua said.
Foreign companies in China have long expressed dissatisfaction with the application of intellectual property due to the prevalence of counterfeiting. The AFP says the attack was a measure by China to double intellectual property infractions, possibly in an attempt to ease trade tensions with Washington.
Xinhua also revealed that the numbers of trials for intellectual property rights in Shanghai reached a record level last year. The Lepin website says that it will continue to sell all the toys that remain, but that will be replaced in the future.