Twitter has announced that the team that works in the Highly app now becomes part of and works in the company. It is not a purchase as such of the application, but it is a kind of integration.
“Highly was launched in 2014 and will now be integrated into the Twitter structure.”
Highly is so app that was launched in 2014 but has gained more popularity in the last year. Basically, what it allows is to highlight a text in an article, for example, and generate a screenshot with that highlighted text, linking to the content to continue reading.
In fact, what it allows is that, instead of sharing the title of an article on social networks, the user can share a fragment of the highlighted text, something that can often provide more information or more context to people who see the text. link.
Twitter seeks with the addition of Highly increase the interactions between users and improve the conversation. At the moment it is not known how it will integrate Highly’s technology.
Perhaps Twitter incorporates it into the main app or it could be that it launches its own application in the Highly style in the near future, as it happened after the acquisition of Periscope, which functioned as a totally independent app for two years until later it was integrated into Twitter on Live video relay service.
Be that as it may, it will be known in the future. Anyway, what we do know is that Highly will close next April 26th. As of that date, it will not be possible to download more, but the users that have it will be able to continue seeing the contents that stood out in the past. In addition, the features that until now were paid, such as the ability to send content privately, will now be free.
So things, those who want to use Highly, have until next April 26 to download it. After this date, we will have to wait to see what plans Twitter has to be able to download and use a similar service.