What would Instagram be if it did not show the “likes” count of a publication? What would happen if we could not enter a user’s profile and see how many “likes” a specific photo has? What would be of many instagramers without being able to show the large number of “likes” that their publications possess?
“Instagram aims to reduce the pressure of users who are obsessed with the likes.”
Certainly, they would completely change the “rules of the game” in the social application and the way to use it. Although it may seem a strange movement, for Instagram is not something that is discarded at all. In fact, the company is conducting a test to see what would happen if the “I like” number that is displayed under each publication was removed.
“We want your followers to pay attention to what you share, not how many likes your posts get. During this test, only the person who shares a content will see the total number of “I like” you get, “says the company to officially comment on the development of this test, which has been recently warned by the researcher Jane Manchun Wong analyzing the code of the application.
The change would be significant, and I personally consider that it will be a mere test by the company, which has not established whether it could finally be carried out in a general way on the platform. It is interesting, anyway, to see how the company would allow the person who publishes the content to see how many “I like” you have obtained, since the metrics are necessary, especially for companies that use the platform.
However, we must bear in mind that, possibly, not seeing the number of “likes” that a publication gets, the rest of users would stop using the “like” button. If you do not even see how the number of “likes” increases when you hit the button, you may lose interest in pressing it. It would be like throwing a bottle with a message to the sea and not getting an answer, but neither is it something strange in the Social Media universe, because Pinterest -for other reasons- has already deleted its “like” button a couple of years ago.
Instagram notes that the test tries to “reduce the pressure of users”, who in many cases live under pressure to get more “likes”. However, the reality is that the company can not afford to lose interactions from users.
Neither she nor any other social network, which precisely work to ensure that the fans spend more time on the platforms talking, interacting with each other. Even LinkedIn has recently launched its own reactions with this goal in mind.