Facebook has announced new measures to reduce the appearance and proliferation of false news in the social network in the last week, but among them there is one that especially calls attention because it involves including a new signal in the algorithm that uses the platform to establish the order in which the news in the social network is shown to each user.
“Facebook incorporates the Click Gap index to fight against the diffusion of low quality content.”
This new index is called “Click Gap” and directly affects the ranking of publications in the News feed of users. Its goal is to make sure that users see less fake news but also less “low quality content”.
How does Facebook determine what content is of low quality and how does Click Gap work? we will try to explain it in a simple way, since it is already enabled in the platform and it will depend on the way in which our contents will be shown to our followers.
To take this signal into account, Facebook creates a “conceptual map” of the Internet in which it “draws” all the domains that are on the network and analyzes all the external links that it incorporates and all the links that point to it.
Domains that have a higher number of inbound and outbound links are in the center of the graph, while those that have less are in the external parts of the graph.
Through Click Gap, the company analyzes the domains that have a disproportionate number of links from Facebook compared to those in the general graph, where incoming and outgoing links are analyzed throughout the Internet.
The social network considers that if a certain domain has many links coming from Facebook, but has many less from other web pages this may be a sign that this web is having success in the Facebook News Feed because they are news that seeks the easy click or other types of unlawful techniques are being carried out.
According to Facebook, the authority of a page on Facebook should be similar to that on the rest of the Internet. If it is not, more or less the same, it will analyze in depth the behavior of that web in the social network and, if necessary, it will “hide” its publications, giving it less weight in the ranking that orders the contents for each user.
In this way, Facebook will try to fight against the low quality content that is popularized on the platform through clickbait techniques. Click Gap has already been implemented in the social network and works for all Facebook users, in all parts of the world.