Tinder launched a few months ago an independent application for younger users, especially those who are between 18 and 22 years old, who are part of Generation Z.
“Tinder U was launched experimentally, but the company has decided to continue developing it.”
Under the name of “Tinder U”, this version of Tinder designed only for college students, is available only in the United States. In order to register, users must enter a .edu email address, which is provided by their study center. Facebook in its beginnings also requested users a university email to access the service.
Tinder U was released experimentally, but the application is having a good acceptance among the student public, mainly among those who seek to relate to other students of their age. This is why Tinder has decided to bet heavily on the product and develop it widely in the coming months.
In fact, to lead the growth of Tinder U and possibly the application can also be exported to other markets, Tinder has signed a new Product Director for the app. This is Ravi Mehta, an expert in social dye apps for younger audiences.
Mehta comes from Facebook, company for which he has developed in the last year Lasso, the app that created the company Mark Zuckerberg to compete directly with Tik Tok, the musical application that triumphs in recent months among teenagers.
The main objective of Mehta will be to understand how members of Generation Z spend their time online and how they want to relate to their peers to meet their needs through the new features that will launch Tinder U in the coming months.
Tinder wants to engage younger users and get used to using applications to meet other people. So, in today’s Tinder U users, they will use Tinder -the traditional app- naturally when a few years pass … and of course, many will do so by acquiring the platform’s Premium services, which will allow them to continue earning money. Tinder is already the app that generates more revenue in iOS, since it has snatched Netflix in the last quarter.