Tinder, the social dating network, has surpassed the leadership of Netflix and, for the first time in its history, it is positioned as the app with the most benefits within the AppStore. This ranking, which is established only among apps where there are no games, positions the applications according to the benefits obtained over a quarter. In this case, the social dating network is positioned as the first winner of 2019.
“Netflix was, since 2016, the app with the highest revenue in the market.”
The achievement has been achieved by an exponential increase in Tinder’s profits. Compared to last year, the app has grown 42%, going from earning 183 million dollars, in 2018, to reaching 260 million dollars so far in 2019. This rise goes hand in hand with growth of the platform that, already at the end of last year, registered the income of more than four million users in its payment service, Tinder Premium.
The triumph of the platform is also associated with Netflix’s decision to stop paying the so-called “Apple tax”. As a consequence of the non-payment, the streaming company must withdraw the payment platform from the app, meaning that users can no longer subscribe to Netflix through the iOS app. This change has caused the streaming app to lose its advantage in number of subscribers with respect to Tinder, giving the latter the leadership.
However, the change of positions in the ranking has caused Apple to lose millions of dollars, since Netflix was, since 2016, the app with the most revenue in the market. In fact, the streaming app had a special contract with Netflix, with which he paid only half of Apple’s tax. However, Netflix revenues were so high that the reduced iOS tax resulted in the loss of almost $ 128 million per year, which is why the platform decided to abandon its payment platform for the AppStore.
For now, Tinder’s leadership, which continues to grow in number of subscribers and profits, seems to be solid. However, there is always the possibility that Apple renegotiates its contract with Netflix and allows the return of the company.