Since Microsoft bought LinkedIn at the end of 2016 the platform has been criticized constantly that it has evolved to become a kind of Facebook but aimed at the most professional audience. The truth is that the social network launched a redesign that made it more similar to Mark Zuckerberg’s platform and, over these years, also a series of tools that mimic those who own Facebook.
“LinkedIn will allow users to interact with any one with five different reactions.”
But the launch that LinkedIn confirms today is a fairly clear imitation of one of the most popular features in Zuckerberg’s social network: reactions. We had already talked a few weeks ago about the possibility of LinkedIn implementing them, but today the launch is official and we already know how the icons will be that each user can choose to evaluate each publication on LinkedIn.
Reactions allow you to assess a certain content in a broader way than only with a “like”. The reactions allow to grant another type of emotions / sensations. According to LinkedIn, he launches them because he wants to give users more options to show what he thinks of a post published by one of his contacts on the platform.
The reality is that reactions invite action and get more interactions from users. At least that’s how it has been on Facebook and LinkedIn intends to imitate the experience and that users communicate more with each other on their platform.
In fact, one of the drag that dragged LinkedIn almost from its inception is that it does not get users to interact with the same fluidity as they do in other social networks. Many are dedicated to raising their professional profile and perhaps to read the publications of others, but it is true that fewer comments are left on the platform or less “like” is given.
Now LinkedIn users will have more options, not just “like”, to be able to show what they think of a content: “I love it”, “Interesting”, “Curious” and “Thank you” will be the new options, which will have the following design:
As noted by LinkedIn, to choose these new reactions has taken into account the feedback of users and has also analyzed which are the words most used in the comments that until now were leaving users on the platform to all types of content.
The reactions of LinkedIn today begin to unfold, although according to the company it could take a couple of months until all users, both the app and the web, have them enabled in their profiles.