Until now, Google had not shown publicity in the results that its Assistant offered to the users when they made any query through the mobile phone. However, the company has just launched an update of the tool to also include ads.
“Google has indicated that advertising will improve the user experience.”
Some would think it was only a matter of time, and he would be right. Google offered different solutions to any question that the user asked the Assistant. So, if the user asked him where he could find a nearby restaurant … why not reproduce the same experience in the results as when using the search engine on the Internet?
Obviously, that means the inclusion of sponsored ads, which have already begun to show to some users. In fact, Google confirms the possibility in the conditions of use of Google Assistant. They have included the phrase that states that search results “could include existing ads in the same way they would look in Search (as the search engine product is called)”.
Obviously there will be questions that are not likely to include sponsored ads among the results, but when there is a possibility, Google Assistant could show advertising.
Apparently, Google had been conducting tests with the possibility of including ads in Google Assistant results since last February. “We’re always trying new ways to improve the phone experience,” the company said of the launch.
In any case, it will depend on the advertisements shown that the experience improves or does not improve. That will be seen with the use, but what seems clear is that Google will not leave product without ads in those cases where they make sense. We will see voice searches as soon as they start showing publicity. And, if not, at the time.