Bionox Group, the company that has just founded the coach and former footballer Fernando Hierro, specializes in functional fabrics based on FIR (Far Infrared) technology. A technology with applications for diseases such as diabetes or rehabilitation treatments that also applies to the improvement of welfare and sports performance.
Based in Granada and with a team of scientists, doctors and elite athletes, they are ready to launch their first garments worldwide, under the Ekatom brand. These first products are made with a textile material based on nanotechnology capable of emitting far infrared (FIR), which has all the benefits of NASA technology and which improves oxygenation and blood circulation, favoring thermoregulation.
Fernando Hierro himself explains the process in which he has embarked as the main partner:
“After developing all the technology, obtaining the approval of the patents and closing the distribution agreements, Bionox’s biofunctional clothing is already prepared for go out to the market and thanks to the commercial power of the partners themselves has already signed international distribution agreements in more than 30 countries.”
Hierro is betting on a market, that of biofunctional fabrics, which can reach 546,000 million dollars in 2024. And his firm plays strong since the launch. The partners, among which is also the theater company Tricicle, have invested 600,000 euros in a recent capital increase and are looking for interested investors to cover another 500,000 euros. With these injections of capital, plus a first round of 1.1 million euros that have just closed, they will be able to realize an innovation program to take the concept of intelligent and biofunctional clothing to the next level, evolving the far-infrared technological application. developing new materials, such as bioceramics and transdermal transmission of medicines, nutrients, or cosmetics, or bioceramics, sensors and artificial intelligence, which will allow the company to lead this important sector in the coming years.
“This is one of the great differences of value with respect to other companies in the sector, Bionox not only focuses on sportwear, but develops technology based on scientific evidence for its application in the major health markets being the only company at a global level with this competitive advantage”, explains Luis Baños, another of its main partners.