Spotify, the music streaming company, has launched a new type of subscription in trial mode that will allow couples or roommates to share the payment of their premium content.
For now, Premium Duo, which is what the new feature is called, is only available in Colombia, Chile, Denmark, Ireland and Poland, as the app continues to experiment with the various functions offered by the subscription. However, it is expected that this year the platform will extend this option to the rest of its international market.
“Premium Duo innovates offering its subscribers the option to send themselves musical lists.”
One of the novelties that Premium Duo brings is the incorporation of a personalized and shared playlist called “Duo Mix”. In this playlist, Spotify follows its advances in the algorithms and recommended lists to produce a musical compilation based on the preferences of the two users who own the subscription. In this sense, Duo Mix has characteristics similar to that of other recommended lists such as “Weekly Discovery” and “Daily Mix”.
The shared playlist is created automatically when users subscribe. However, the app also enables the option to exit it. Specifically, the list works by merging the songs heard by both users, as well as those songs that resemble it and that are recommended by the algorithm.
In addition, within Duo Mix users can also choose to filter the songs recommended by the algorithm and leave only those that have listened. Another novelty is that Spotify offers users the option to choose between a combination of songs with a more lively rhythm (upbeat) or a more relaxed rhythm (chill).
Premium Duo innovates offering its subscribers the option to send musical lists among them, which also contributes to the enrichment of the algorithm and, therefore, to the improvement of the shared recommendations and the customization of Duo Mix.
This subscription for couples has a total value of 12.49 euros per month, which represents a significant reduction compared to 9.99 euros for the individual premium subscription.