“Design thinking” has been erected in recent times as a very useful tool focused on promoting innovation in organizations in an effective and successful way. This is because, thanks to its application, significant benefits are generated in the design of solutions, allowing companies to obtain better results in their commercialization.
Thus, “design thinking” is presented as a methodology to develop innovation focused on people, offering a lens through which you can observe challenges, detect needs and, finally, solve them. In other words, “design thinking” is an approach that uses the designer’s sensitivity and method of problem solving to meet the needs of people in a way that is technologically feasible and commercially viable.
We see, therefore, that the “design thinking”, as the name suggests, focuses on the design process, leaving the final product in the background, and integrating approaches from different fields through the participation of multidisciplinary teams that aim to:
- Acquire basic knowledge about the users of the product or solution, and about the situation or the problem they face. Therefore, it aims to understand the user.
- Develop empathy with users, by observing them. Therefore, it is a methodology based on observing the user.
- Generate a user type for which the solution or product is designed, thus defining the point of view from which the design should be developed.
- Generate as many ideas as possible. Therefore, it is necessary to devise.
- Build prototypes of the most promising ideas.
- Learning from the reactions of users when interacting with the prototype. Therefore, it is necessary to let them test the product through the developed prototypes, and collect information thanks to this interaction.
In summary, “design thinking” is a very useful methodology and, increasingly, it is used by the most innovative organizations to develop successful products and solutions thanks to the knowledge about the users and the formation of multidisciplinary teams that offer different points of view during the design of them. And, by definition, this methodology implicitly implies the need to observe users with the aim of finding solutions that focus on them.