WhatsApp launched WhatsApp Business, an independent application with specific functionalities for businesses and companies, more than a year ago, in January 2018. It did so only for mobile phones with an Android operating system and pointed out that the iOS version would arrive “soon”.
“WhatsApp Business is now available on iOS in countries such as Mexico, France and Brazil.”
However, it has been expected more than usual. A few weeks ago we commented that the iOS version was about to reach the end, a year after the launch of WhatsApp Business, as it was already in beta. Now we can confirm that this is a reality: WhatsApp Business for iOS is now available.
It is not in all the markets of the world, but the fact that it is already in some assumes that the rest will not be long in coming. At the moment, users from Mexico, France and Brazil have already been able to download the application, although at the end of this article we have not managed to find WhatsApp Business available in Spain.
WhatsApp Business allows companies to respond directly to users, use automatic and predefined responses, absence messages … and get more information about user behavior. It is a totally free download and use application.
Next to it, the company also makes its API available to companies, which allows it to integrate the system into its website, corporate blog or wherever it wishes. So users have easier to interact with the platform and request, for example, that you write or be sent a certain product or service through WhatsApp. This service is for payment.