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Instagram Enables a Form to Test Direct Sales in the App

Instagram launched this week the possibility that companies can sell directly in the application, allowing users to make payments by credit or debit card without leaving the application.

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Instagram launched this week the possibility that companies can sell directly in the application, allowing users to make payments by credit or debit card without leaving the application.

“The test phase is open only for profiles of companies in the United States.”

Until now, Instagram allowed to include data of the product for sale, but the transaction was made outside the application, in the website or online store of the company. Now this changes and Instagram becomes a real online store in which to sell the products.

The possibility of selling directly on Instagram has been, for the moment, limited to some large companies with which the application has launched the pilot program. However, now Instagram opens the possibility for any company to request the possibility of selling their products and that customers can pay without leaving the app. Yes, any company in the United States.

Instagram has enabled a web form through which any company can request to be part of this program, which is in the testing phase. In the questionnaire, the company requests more information from companies about what their business is and what products they want to sell.

First, request the user name of the company profile on Instagram (this is necessary, it is not allowed on non-company profiles), an email address and some information on how the company currently has its catalog connected to the app

However, the limitation comes when Instagram asks if the company has an ID to pay taxes in the United States, an essential requirement at the moment. This means that only companies in that country can apply to be part of the beta sales program through Instagram allowing direct purchase.

Instagram has not confirmed what criteria it will follow to select the companies that will be part of the pilot program (beyond the score with which it was launched) among those who now complete the form. Nor has it indicated when the program will be launched in markets other than the United States.

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