Mark Zuckerberg has insisted that Facebook users use Stories – the contents that disappear within 24 hours of being published – and will not stop until they get it. He already pointed out in the revealing post that he published last week, in which he drew the roadmap for his company in the coming years, that ephemeral content became an absolute priority.
No wonder, because the Stories are mainly responsible for the impressive growth that Instagram has recorded in recent months. Of the more than 1,000 active users that the application of photographs has, more than 500 million use the Stories every day.
“Mark Zuckerberg has decided to put the Stories ‘even in the soup’ to force users to use them.”
It is not the only Facebook property that has managed to hook users with the format. Although to some it seems the opposite, the States of WhatsApp (this is how the stories are called in the instant messaging app) and add up to 450 million users, yes, active per month.
However, on Facebook, a social network that has more than 2.320 million monthly users, the Stories only engage 300 million. And that Zuckerberg is not willing to allow it, knowing that they are key to achieving higher rates of permanence in the social network and increase interactions.
That is why, in recent days, you have been able to check that more alerts are shown in the mobile version indicating which Stories have recently uploaded contacts. Scrolling through the Facebook feed means finding, every X posts, a publication related to Facebook Stories.
In addition, they have also begun to show Stories of the company pages that are followed, something that until now had not been taught to users in your feed. In fact, Facebook has significantly reduced the scope of company publications with the latest changes introduced in its algorithm.
This means that maybe using the Stories on the company page is now a good way to circumvent – at least for now, given the weight given to the algorithm. With them it is easier to take the corporate content to the user’s feed and that it can, in theory, consume it.
In fact, it is not the only movement that the company has made recently to enhance the corporate use of Stories. Facebook has also launched this week the possibility for companies to create a history of Stories, in which they can keep all the content they publish. It is an independent file of the “highlights” that can be used in both Instagram and Facebook to highlight the most striking.
The company has come to experiment with the possibility that the Stories are the “default” place where the publications are made. That is, when a user uploads a photo to the social network, it goes directly to the Stories instead of to its timeline. If you would like to publish it on your profile, the user should expressly indicate it.
So far, it has only been a test that Facebook has carried out. The company, for the moment, has decided not to implement this change officially, although it is not ruled out that it may do so in the future … although it would require users to use the vertical format in the images instead of the traditional horizontal usually used in audiovisual publications of the standard feed.