The large online platforms, in their struggle for misinformation and transparency, have set their sights on controlling, more than what they did so far, online advertising. Facebook, for example, launched a few weeks ago a functionality that allows users to see how a page contracts any advertising format and what its performance is.
“Google eliminates 6 million illegal advertisements every day.”
Google also makes a significant investment of resources to ensure that users, advertisers and publishers can have an experience in harmony in their ecosystem. But that entails being constantly adapting to the changes and new strategies of those who try to use online advertising to scam or defraud both Internet users and offline users.
For example, Google has recently banned companies that grant loans from advertising on their platform. “We have realized that this sector has taken advantage of the most vulnerable groups,” they said in a statement posted on its official website.
Another type of ads that have suffered restrictions in the last year are those that have to do with rehabilitation services. To prevent users from being tricked, Google has limited advertising to only certified entities.
In total, during 2018 Google introduced 31 new advertising policies, which in addition to the highlighted areas, also affected ticket resellers, cryptocurrencies and local services as repairers of garage doors.
In total, the search engine has indicated that it eliminated more than 2.300 million ads during the past year for violating its usage policies. Among them, more than 531,000 offered loan bonds, almost 207,000 resold tickets and more than 58 million intended to supplant the identity of users (a technique known as phishing).