In full fever for podcasts, which allow reaching all kinds of audiences who want to be informed but do not have time to read and prefer to listen while doing other tasks, Twitter decides to launch its own program for managers and marketing managers to receive advice and know plus your advertising options.
The new Twitter podcast, which is launched in English, is called “Character Count”. The social network has created five episodes of between 25 and 30 minutes long that have been liquefied by Joe Wadlington, head of business marketing for the company.
“The Twitter advertising podcast is called Character Count.”
Depending on the success of these first programs, Twitter will create new episodes. The podcast focuses on success stories and interviews with companies that have taken advantage of the company’s advertising solutions, delving into how they have taken advantage of different formats and how the business has improved thanks to them.
In the first programs some of the companies that will tell how they have worked with advertising on Twitter are Dropbox or Simon & Schuster. According to Twitter, the idea with these podcasts is to transmit to other brands the positive experience so that they can take advantage of the ads on the platform.
In short, it is a way to encourage other companies to invest in Twitter. The company, in recent months, has found the path of monetization. In fact, it has been five consecutive quarters offering positive results, something that had never happened in its history. 87% of their income comes through advertising, and only in the last quarter of 2018 managed to enter 909 million dollars.
Now that the business works, Twitter is willing to do whatever it takes to encourage more companies to invest their marketing budgets on the platform. Interestingly, it is not the first social network that decides to launch a podcast.
Facebook already did the same last January, although in this case focused more on entrepreneurs, small entrepreneurs who could also get more performance to the platform with the advice offered. Instagram also has its own podcasts since last summer.