Only a couple of weeks ago we knew that Facebook was going to cut the budget in its own programming for Facebook Watch, but now we know that it was not an abandonment of the platform but it is only a change of strategy.
“Facebook launches a new allies program to create content for Facebook Watch.”
In fact, Facebook has launched a new program to acquire new content for Facebook Watch, its own platform for videos and audiovisual content. The program is called “Facebook Match” and based on it the social network is signing agreements with content producers such as Condé Nast, BuzzFeed and Complex Networks, among others.
In total, at the moment there are 12 video producers contracted to develop specific programs for Facebook Watch that will be played by popular characters and influencers. Facebook has admitted being willing to pay up to $ 200,000 per show.
The social network will not be the owner of the content, as with the “Facebook Originals” formats, but will enjoy a temporary license for the broadcasting rights of each program. Once this time has elapsed, the producers will be able to market their content on other platforms.
It is expected that “Facebook Match” will be officially launched throughout the year and that the first contents created under it can also be enjoyed before the end of 2019.
For now, most of the shows that will be created can be seen in the United States. It has transcended the name of some of the popular characters that will make their appearance for Facebook screens, such as Keke Palmer, Hannah Hart or Freddie Ransom.
Although in other markets we will not be able to see them, it is interesting to see where the shots go on the platform. Facebook ensures that the content for Facebook Watch will be very short or medium-length formats (around 10 minutes of program) because it is the way in which the content is consumed the most.