The boom of ephemeral content, the Stories, which disappear after 24 hours, has transcended Snapchat – the application that created them – and Instagram – who copied them – and the entire Facebook universe where they have also been replicated both on the social network and on WhatsApp as well as on Facebook Messenger.
“YouTube only allows Stories to be used by creators with more than 100,000 subscribers.”
YouTube also launched a few months ago, in November 2018, a format very similar to that of the Stories, although in their case they do not disappear within 24 hours of being published, which allows users to publish not-so-edited content such as videos from their channel and with which to transmit closeness. That’s right, only creators who have more than 10,000 subscribers in their channel can access YouTube Stories today.
Now Google also gives this format filters and masks, such as those that can be used in Snapchat or Instagram, so that users offer a more eye-catching content. Supposedly, the masks offer proximity and generate more interactions with users.
The new masks and effects that come to YouTube have been generated by Augmented Reality, which allows them to be more realistic and respond to movements like those in the real world. It is a functionality that was already incorporated by other applications that also use the Stories format.
The truth is that YouTube seems to have come late to the race to make users use these contents, especially considering the popularity they have in other applications such as Instagram or WhatsApp States. The fact that they are not available to all users, but only to those who have more than 10,000 subscribers in their channel, does not help at all either.