The brevity of Twitter has managed to turn it into a social network of short answers, which, if they are ingenious, have all the probabilities of becoming viral. The problem? That many of these answers are, in many occasions, quite hostile. The trolley is prominent on Twitter, and is something that Jack Dorsey, CEO of the company, wants to change.
“Twitter CEO wants to achieve a much friendlier social network.”
A priori it might seem like a difficult task, and in fact it is. But the CEO of Twitter has thought of a system to encourage kind behavior in the social network. If a user types in a fake response and gets thousands of likes and retweets, that behavior is reinforced. It is something that the company wants to change so that users are not rewarded in doing so.
Therefore, to end the angry and abusive comments that do not violate the rules of the company, Dorsey wants to implement a system that measures the “health” of the comments. If an algorithm is introduced that detects and rewards good behaviors, users can be conditioned to follow this path.
But as we said, it is difficult. Twitter has not yet started to implement this project, and one of the two dedicated teams has abandoned the initiative. You could think of a voting system or karma like the one that exists on Reddit, but moving that to a social network like Twitter may not be easy.
Still, would it be the right thing for Twitter? If a type of behavior is “punished”, it is possible that the social network loses everything that has made it unique, which would undoubtedly result in an exodus of users. And there will be dozens of companies eager to fill the niche left.