Radical strategic turnaround that is going to give Facebook in coming months: the company no longer wants to be an open social network as it has been until now. According to Mark Zuckerberg, now the important thing is privacy and messaging systems, which puts WhatsApp at the center of its strategy and leaves aside the social network.
The founder of the Facebook empire has desgranado his priorities in a post of extensive dimensions that has published in the social network. It is an authentic declaration of intentions:
“The priority will be in privacy, which will be more important than the open platforms of today,” he states.
“Mark Zuckerberg opts for an encrypted messaging app that integrates all kinds of services and that collects less personal data from users.”
Zuckerberg admits that his company’s strategy will focus on encrypted communications between friends – which is what WhatsApp allows – to guarantee the privacy of communications.
The way of relating is changing. “Today we are already seeing that private messages, ephemeral stories and small groups are the areas that grow the most in online communication,” he states. “We have shown that we can build the services that people want,” says the manager, ignoring that rather than build them, has pulled the checkbook to get them (in the case of WhatsApp) or has turned his eyes on services that triumphed in other platforms, in the case of stories, that were launched by Snapchat in the first place.
Not in vain, the growth of Instagram in recent years has been supported thanks to the success of the Stories format, which Facebook has moved to the social network and even to other products such as WhatsApp, where they are called States. In fact, they will be responsible for the start of the monetization of the app, as the company will start marketing sponsored states this year.
WhatsApp thus happens to be the center of the strategy. “It will allow us to build a platform that focuses on all the ways people want to interact privately,” says Zuckerberg, and acknowledges that it will serve to bring together many more services than currently presented.
In this sense, your route plan involves bringing together calls, video calls, chats, ephemeral content, payment service between users (something already offered in India), online purchases … and even medical services and many other private services. The key will be closed communications, encrypted, between users. “In the future, Messenger and WhatsApp hope that they become the main channels of communication in the Facebook network,” he acknowledged. Does anyone already have any doubt?
In fact, this declaration of intentions also explains the movement already started by the company to merge the systems of its messaging services: WhatsApp, Facebook Messenger and Instagram Direct will share the same infrastructure in the year 2020 and will allow users to send messages between yes.
And the total integration Zuckerberg makes clear in his post: “If a person sees a product in an Instagram store, you can continue in your messaging app to make a secure payment and receive customer service.”
The manager is aware that they must work to ensure the privacy of operations “better than they have done so far”, and points out that, in the future, they may need to collect less personal data.
Zuckerberg’s words are very revealing. Faced with the security problems of Facebook seems to want to abandon the ship adrift and focus on other services … but taking advantage of the mass of users of the social network, so they end up using that other “new platform” based on messaging.