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MasterCard, Accenture and Amazon Joined by Security

The professional services firm Accenture has partnered with two giants such as MasterCard and Amazon Web Services (AWS) to launch a new supply chain initiative that uses blockchain network technology to encourage customers to ” recommend “to small producers and farmers who show sustainable planting and production practices.

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The professional services firm Accenture has partnered with two giants such as MasterCard and Amazon Web Services (AWS) to launch a new supply chain initiative that uses blockchain network technology to encourage customers to ” recommend “to small producers and farmers who show sustainable planting and production practices.

The initiative will also allow producers, manufacturers, retailers and even farmers to better manage inventories and reduce waste, while increasing transparency throughout the supply chain, something that has become very important in recent years. part of consumers in more developed countries.

The new project, which also involves technology company Everledger and humanitarian aid organization Mercy Corps, aims to directly reward sustainable practices at the base of an efficient, transparent and public supply chain.

The technologies based on the Blockchain and digital identity will be used so that when a consumer scans the label of a product, they can access the details of how that specific food was made and make a direct payment to the people who meet later. in the supply chain.

“Our identification capabilities are already empowering millions of users around the world to access essential services such as medical care, banking and even travel.

Our circular and full-capacity supply chain combines these components with blockchain networking technology and expands its application to places and things, allowing us to rethink global supply chains, not just the manufacture of food but, until its origin in seeds, or from its gestation.

Through effective and efficient public and private partnerships, we can place the sustainability and empowerment of clients at the heart of global business models, and we invite more partners to join us, we need both buyers, sellers, and manufacturers to make a traditional food market, in a safe, efficient, transparent and traceable.”

The data on what the association called “first mile” or “first meters”, include the cultivation and sowing practices of a product, and are collected through the initiative and linked to the product as it moves to through the supply chain. The new scheme aims to connect consumers with these suppliers on a small scale, hence the “circular” aspect of the initiative proposed by Accenture, MasterCard and Amazon Web Services.

This project will also allow producers, manufacturers and retailers to better manage inventories and reduce waste while increasing transparency throughout the supply chain. With regard to small-scale suppliers, financial incentives are expected to encourage more responsible and sustainable production processes in the short and medium term.

The executive vice president of MasterCard for humanitarian affairs and development, Tara Nathan, said:

“For the 3.4 billion people, almost half of the world’s population, who still struggle to meet their basic needs, we believe that digital technologies are largely untapped. To change more and more people on the road from poverty to prosperity, we need to create an ecosystem that optimizes access to education, health, commerce and more.
Through our work with small farmers in Kenya, India, Mexico and elsewhere, we have implemented digital solutions that help drive a commercially sustainable social impact, and we understand that collaboration is essential for this trip.”

Technologies are built in blocks:

The Blockchain technology creates a perfect verifiable audit trail that can be used for any transaction and has already had a transformational impact on the sustainability procedures led by the companies.

For example, at the beginning of this month the international food and beverage company, Prince, presented a new series of measures to make their supply chain practices more sustainable, including the promise of using blockchain network technology to guarantee the protection of workers’ rights.

Elsewhere, companies such as Unilever, Sainsbury, Nestle and Walmart are investigating how Blockchain can be used to minimize sustainability risks in food supply chains and reward sustainable and environmentally friendly agricultural practices.

Technology is also being used to offset the emissions of pollutants generated in any point of the supply chain. The Ben & Jerry’s ice cream brand, owned by Unilever, is piloting a carbon emission compensation scheme using blockchain network technology for all purchases.

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