LinkedIn wants its users to use the Groups. In fact, last year, LinkedIn revitalized this tool with new options and a greater focus on user interaction.
And it has not gone badly, since LinkedIn has informed that the interaction between the members of the Groups has multiplied by two. Along with these statistics, the social network has announced five new options that reach the Groups.
“LinkedIn will again add notification options that were previously available for Social Network Groups.”
- Notifications of new publications in a Group: LinkedIn will add notifications that will notify the members of a Group when there is new content. In order not to bombard a user with dozens of notifications, they will be grouped. That is, if seven new publications are published in a Group, the user will receive a notification saying that there are seven publications instead of seven.
- Notifications when a contact publishes in a Group: Following with the notifications, now the users will know when one of their connections within the social network publishes something in a group in which both are. This measure is designed to encourage interaction, but it is true that if a user is harassed with many notifications can choose to leave a Group.
- Sign important conversations: This function will allow the administrators of the Groups to notify the users when they believe that a conversation is important. This is a good measure so that users do not lose essential content, although it is not known if users can be notified independently.
- Review of publications: This function is designed to give managers more power over what is published in a Group. In this way, an administrator can review a publication before it appears for all users. Thus, it will be easier to control that nothing is published that has nothing to do with the Group’s topic.
- Headers: Finally, LinkedIn will allow some customization in the Groups. In this case, you can add an image that acts as a header. It is not a big change (on Facebook, for example, administrators can change the color of the Group), but it will certainly serve to make a Group more recognizable.