LinkedIn, the professional social network that employs more than 610 million people worldwide, is aiming for live broadcasts. By imitating Facebook Live or Periscope in the case of Twitter or even the retransmissions of Instagram Live, the professional platform launches LinkedIn Live, its own service of live video broadcasts.
“LinkedIn Live will be in the testing phase available only to some users in the United States.”
The company owned by Microsoft arrives a few years late. Periscope provides the service to users since 2015 and Facebook Live was launched in 2016, but understands that in the audiovisual content that is happening right now is “the future of content” and intends to get on the bandwagon of live streaming.
In any case, he still has a way to go. LinkedIn Live has just premiered during the testing period in the United States. At the moment, it will not even be able to be tested in other markets. In addition, it can only be used by invitation.
LinkedIn has invited some users to try it and has indicated that, in the coming weeks, it will publish a form that will have to fill out those people who want to have access to the beta and to be able to retransmit video content on LinkedIn.
It is not known when LinkedIn will allow the use of the service to all users and in other parts of the world, so the question is what would lead users to use LinkedIn functionality when they can do so already and for a long time on Facebook Live or other platforms.
LinkedIn, to support the launch of this service, has signed an agreement with some content producers that will help to issue, in the first instance, congresses, professional fairs and conferences that may be of interest to users of the social network.
It should be noted that LinkedIn launched the possibility to share and record video natively on the platform in the summer of 2017. That is to say, it does not do so much. However, since then he has seen how the number of interactions and visualizations of the content published on the platform has grown considerably. This explains why he now decides to bet on live video.