Tumblr has been one of the social Internet platforms with more freedom of content. “It has been” because at the end of last year, after a controversy that led to the withdrawal of the app from the App Store, Tumblr banned all sexually explicit content on the platform. This has left a gap in many users who used Tumblr precisely for this type of sexual content.
“The gap that Tumblr has left as a social platform with high sexual content has been filled quickly by many small startups.”
And it was not little. Artistic nudes, fetishes, illustrations and even pure and hard pornographic content could be found without much effort on the platform. This meant that there was a community of content producers and consumers of Tumblr that had to migrate.
But the Internet is a living and moving ecosystem, so many people have seen an opportunity in the vacuum left by Tumblr’s ban on sex.
This vacuum has been crucial for a new generation of social networks that allow sex in their feeds, since the approach of other platforms to this topic (such as Facebook or Instagram) is totally prohibited, even when they are naked in non-pornographic situations.
One of the communities that emerged from the Tumblr pornographic debacle is newTumbl, which was launched on the last day of 2018 and already has more than 40,000 publications. In this case, it has tried to imitate what Tumblr offered before the ban, but it also has a monetization system of original content that may be what has led to the rapid growth of this platform.
But there is more. MojoFire, for example, is a site created by members of the BDSM community (fetish of sadomasochism) that has not yet been released but that aspires to admit all kinds of content, not only sexual.
PillowFort, which we talked about in this article, started designing before Tumblr banned porn, and although it is still in the closed beta phase, it has had to close the possibility of adding new members to the avalanche of users who came from Tumblr.
Not only new sites have benefited from the Tumblr exodus. Other more veteran platforms like MLNP (Make Love not Porn) have received a great influx of former Tumblr users in search of more alternative sexual content (as opposed to traditional porn) that could be found on the platform.