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What Type of Promotion is Best for your Business?

Promotional marketing is fundamentally based on price, a fundamental element of impulse buying. What techniques must be used?

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PRICE REDUCTION

You should look for a medium term, which is convincing for the consumer and suits our income needs. Generally, below 10% the client does not perceive it as an opportunity.

COUPONS DISCOUNTS

It is the reduction of the price in an amount fixed in a voucher that the consumer delivers at the point of sale or that can send by mail. The latter offers the best response, but its cost is higher.

REIMBURSEMENT PROMISE

It is a matter of paying an amount to consumers who send proof of purchase. The voucher that can only be used in a future purchase is also used. It has a high response rate and is very effective as a tool for customer loyalty.

MORE PRODUCT FOR THE SAME PRICE

Increase the amount of product without increasing the price has a high response rate by consumers. Its drawback is obvious: at the cost of offering more for less money the change of packaging is added.

FREE TRIAL

It is an ideal technique for the launching of new products, especially in the case of cosmetics or personal hygiene items.

GIFTS

To condition the direct delivery (without raffles) of a gift to the purchase of a product always appeals to the consumer. It is more profitable to deliver the gift after sending proof of purchase. In addition, by limiting the number of clients participating in the promotion, the value of the gift can be increased.

COMPETITIONS

It is one of the most conventional promotion techniques, although lately they have lost efficiency due to saturation. For them to function as an impulse buying mechanism, they should have fun. Otherwise, he will not consider participating. Other important factors are the awarding of prizes, determine the type of audience to which we go (which will determine the type of evidence that is raised), the regulation by which they will be governed, etc.

TASTING

The “you to you” has always been the best sales strategy on impulse. If we add to this tactic the commitment that is created by offering something for nothing, the chances of success increase.

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