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Facebook Closes LOL, the App for Memes

Little has lasted the LOL project, an application of memes for young people that Facebook was developing and that just over two weeks ago we knew that it was in an advanced state.

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Little has lasted the LOL project, an application of memes for young people that Facebook was developing and that just over two weeks ago we knew that it was in an advanced state.

Although it had been seen as a way to engage the younger audience, creating a channel with content adapted to their language and needs, Facebook has decided to dismiss its release.

“The LOL project had been tested with 100 beta users in recent weeks.”

LOL has not achieved the results the company expected. After testing around 100 beta users and launching a very primitive version for secondary school users – something reminiscent of the first days of the social network – it has been decided to completely discard the project, of which two more screenshots can be seen down.

The decision is framed in a total restructuring of its division of projects “for young people”, created in 2016 and that is formed by more than 100 employees that are dedicated to think and create specifically products for adolescents.

Facebook-LOL

Apparently the team was warned last week that many of their projects were going to be closed, such as LOL, and that the people who were developing them will move to the team that makes Messenger Kids, the messaging application for children of Facebook. It seems that now it is this project that is most wanted to be promoted, to make it the most popular among kids under 13 years old.

In addition to Messenger Kids, the division of projects for young people will continue working on other developments aimed at the adolescent public, although for the moment it is unknown what they are about.

Facebook has not offered any details about it, but what is clear is that it is desperately looking for a way to engage the adolescent audience, the same one that bets on other applications such as Instagram or Snapchat and does not choose the social network, among other things, because the The average age of users in it is considerably higher.

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