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Why Apple Should Buy Netflix

The financial firm JP Morgan affirms that the purchase of Netflix by Apple would be one of the most beneficial bets for the Cupertino company.

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The financial firm JP Morgan affirms that the purchase of Netflix by Apple would be one of the most beneficial bets for the Cupertino company.

Apple goes through one of its most complicated moments. The decline in sales of its flagship product, the iPhone, demonstrates the stagnation of the mobile market and the urgent need of the company to find alternative business routes that keep the brand afloat.

The clues that its CEO, Tim Cook has offered, imply that Apple’s commitment will go through services with the technological revolution in health as a first priority. But in an audiovisual world, the entertainment industry is a diamond in the rough for those in the apple.

However, despite its multiple attempts in this area, the company has not finished taking off. For the financial firm JP Morgan, Apple’s best option to become the industry leader is to buy Netflix.

So says analyst Samik Chatterjee at CNBC, who believes that this acquisition could provide a unique added value to Cupertino by adding to his team the “most successful player in the industry whose model is difficult to replicate with a smaller player “

Of course, to take this step, Apple would have to loosen the pocket much, according to analysts, the price of the streaming service would reach 189,000 million dollars.
However, while recognizing that the acquisition would be difficult and expensive, the analyst offers 3 reasons why Netflix would fit perfectly into Apple’s plans.

First, he notes, Netflix responds to Apple’s preference for being a “content aggregator” rather than a traditional media company. Secondly, Netflix’s subscription model matches that of Apple’s services and, finally, although it’s complicated, Netflix is ​​easier to acquire than Hulu or Amazon Prime.

In addition, the high price that Apple would have to pay is, for the analyst, much more profitable than creating its own streaming service in an aggressive market in which “it is difficult to obtain enough scalability to compete effectively”.

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