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IKEA Tests Furniture Rental in Switzerland

IKEA has decided to go a step further in its business strategy and has focused on furniture rental.

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IKEA has decided to go a step further in its business strategy and has focused on furniture rental.

The furniture manufacturer has chosen Switzerland to begin testing a furniture rental system in February (it does not rule out expanding its catalog) as reported in the Financial Times.

Companies will be able to rent furniture to IKEA for a certain period of time. Once finished this will be returned to be recycled or put up for sale.

The objective pursued is to extend the useful life of the furniture since, initially, the rented furniture will be restored to give them a second life.

“We will work together with partners so that they can rent their furniture and, when the lease period ends, they can return and they could lease something else”, explained Tornjorn Loof, Inter IKEA’s executive director as reported in El Economista.

The information published by the Financial Times suggests that IKEA may even be considering creating its own spare parts business. The objective? That customers can find accessories such as screws that are no longer in stock and can repair their own furniture.

IKEA wants to evolve its brand and move it away from the sale of warehouse furniture to the outskirts of cities. It wants to involve its consumers and contribute to give a longer life to furniture to care for the environment.

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